You Call That Analytics?
by: Joseph MannIn it’s December 12, 2005 issue, BtoB Magazine highlights Google’s latest freebie: Google Analytics. Don’t get me wrong: I love free and this would be a great way to get some stats for a...
View ArticleThe Most Abused Word In Marketing
The most abused word in marketing? It’s not “free”, “new”, or “improved” — it’s ANALYTICS.MarketingProfs ran an article recently that contained the following sentence (Here’s a link to an article about...
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10 Tweetable Lessons in Marketing Analytics and ROI
Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Helping me lead these...
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A Customer State Vector? Great Idea – for Customer Experiences
Last week I had a very interesting briefing with my friends from the SAS Institute (disclaimer: not a client. I know, too short – but this is supposed to be a short post).One the things we conversed...
View ArticleYou Call That Analytics?
by: Joseph MannIn it’s December 12, 2005 issue, BtoB Magazine highlights Google’s latest freebie: Google Analytics. Don’t get me wrong: I love free and this would be a great way to get some stats for a...
View ArticleThe Most Abused Word In Marketing
The most abused word in marketing? It’s not “free”, “new”, or “improved” — it’s ANALYTICS.MarketingProfs ran an article recently that contained the following sentence (Here’s a link to an article about...
View ArticleClik here to view.
10 Tweetable Lessons in Marketing Analytics and ROI
Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Helping me lead these...
View ArticleClik here to view.
A Customer State Vector? Great Idea – for Customer Experiences
Last week I had a very interesting briefing with my friends from the SAS Institute (disclaimer: not a client. I know, too short – but this is supposed to be a short post).One the things we conversed...
View ArticleClik here to view.
Tips for Designing a Closed-Loop Feedback Process
Do you close the loop with customers after they provide feedback? Many companies listen to customers, but a big chunk of these companies don't do anything with the feedback or follow up with customers...
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10 Ways to Socialize Customer Insights
With whom and how do you socialize customer insights?You’re listening to customers. You’re combining their feedback with those bread crumbs of data that they leave with every transaction and...
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Operationalizing Your Customer Data
Critical to improving the customer experience is listening to customers and incorporating their data and their feedback into your transformation strategy. Data-driven decisions are key to customer...
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